E-commerce isn't there yet, but widgets are already in Karl Lagerfeld's portfolio. Recently Chanel launched an application for iPhone and iTouch to access the latest fashions shows, exclusive contents and an handy store locator, in case you're out for shopping and you don't know the closest Chanel boutique is. Unfortunately I also have to add that the application weights 66MB...
What do you think? Am I too enthusiastic about Chanel's digital approach?Maybe... but I love the brand :-)
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